BusinessTok - A Short Form Video Marketing Podcast

Mastering Modern Social Media Through AI with Katie Brinkley

• Austin Armstrong • Episode 40

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Today’s guest is… Katie Brinkley!

Connect with Katie Brinkley:
https://www.katiebrinkley.com/
https://www.instagram.com/iamkatiebrinkley/
https://www.linkedin.com/in/katiebrinkley/
https://x.com/_KatieBrinkley


Connect with your host:
https://www.tiktok.com/@usefulaiwebsites
https://www.linkedin.com/in/austinarmstrong90/
https://twitter.com/SocialtyPro
https://www.facebook.com/Owwstin/
https://www.youtube.com/@socialtypro

If you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488


Katie Brinkley, author of 'The Social Shift,' is redefining social media marketing with a 'less is more' philosophy. With 19 years of experience, she innovates with a unique 4-post strategy, fostering growth with minimal posting. Her platform-agnostic approach and journalism skills empower brands like AT&T and DirecTV to achieve their goals efficiently. Katie excels in storytelling, guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results. Above all else, Katie has become a friend over the last few years, and I’ve been on her podcast, rocky mountain marketing podcast. You all are in for a treat!


Ever wondered how the landscape of social media marketing has transformed from the MySpace era to today? Join us as Katie Brinkley and I reminisce about the early days of MySpace, a time when digital marketing was all about genuine human interaction and creativity. Katie shares incredible stories from her time at a college radio station, using MySpace to connect with bands and score free music, showcasing the platform's unique ability to build communities. We reflect on the nostalgic simplicity of those early days and our initial forays into social media and SEO, painting a picture of a simpler, more authentic digital world.

But that's not all—we delve into the game-changing impact of AI tools like Descript and Riverside on podcast production. Learn how these tools can transform your workflow, allowing you to handle more clients and create high-quality content with ease. Katie introduces her AICA framework—Awareness, Elaboration, Community, and Action—to help you create engaging and effective social media content. We also emphasize the power of video in podcasting and discuss how turning on the camera can unlock new growth opportunities. Get inspired by the themes in Katie's book, "The Social Shift," and discover why a return to community-focused social media is more important than ever in an era dominated by AI-generated content.

Speaker 1:

AI is there to help us. It's not there to replace us. Let it help you.

Speaker 2:

Welcome back to Business Talk, a short-form video marketing podcast. I'm your host, Austin Armstrong, and on this show I interview the best content creators and entrepreneurs who have leveraged short-form video to actually drive leads and sales. In this podcast, we deep dive into their tactical strategies so that you can get actionable takeaways. You can connect with me across social media at SocialtyPro. Today's episode is sponsored by my company, Syllabiio. Syllabi is a one-stop shop for video marketing on social media From finding trending topics that your potential customers are searching for online to generating new video scripts, creating AI videos that are faceless. With your avatar, you can upload your own videos. We've got a built-in video editor and you can even schedule and publish them directly to your social media platforms. You can get started today with a seven-day free trial in the show notes. Let's jump into today's episode.

Speaker 2:

Today's guest is Katie Brinkley. Katie is author of the Social Shift. It's redefining social media marketing with a less is more philosophy. With 19 years of experience, she innovates with a unique four-post strategy, fostering growth with minimal posting. Her platform agnostic approach and journalism skills empower brands like AT&T and DirecTV to achieve their goals efficiently. Katie excels in storytelling, guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results. Above all else, Katie has become a friend over the last few years. We've met each other in the conference scene multiple times. I've been on her podcast, Rocky Mountain Marketing Podcast, which you all need to check out. You're in for a treat today, Katie. Thank you so much for joining me.

Speaker 1:

Of course, I'm so glad to be invited onto your show and, like I said, you've been on my show a couple of times now, so people can't get enough of your brilliance. They definitely should go check out either one of your episodes, because and every time I sit down with you, austin, it's like a masterclass in short form. Video, ai, you name it. You always blow my mind.

Speaker 2:

You are too kind. I am excited to learn from you today. So let's go take it back to the beginning, because we've been in the social media marketing space a similar amount of time 19 years. Myspace days, early, early days. How did you get started in digital marketing, social media, SEO what were those early days like for you? How did you get started here?

Speaker 1:

Yeah, well, and I love that. You and I both started back in the days of MySpace. I think that recently you post, man, you post a lot, but you did post something about Tom and MySpace and you know that's how you got started. I was like man, those were the good old days of social media, when we just could go and log on and not worry about anyone selling our data. I mean, tom just took his $500 million and probably retired on his own private island somewhere, and only you know. If only social media was that simple. But, man, it keeps us both on our toes and allows us to have full time jobs, just because these, these tech giants are constantly evolving and changing algorithms and launching new sides of their business to social media. Because my college was not cool enough for Facebook, even though I had a edu address they didn't think that my Division II school in the four corners of Colorado was good enough to be on Facebook, so I went all in on MySpace.

Speaker 2:

I love that, and so you've seen all of these platforms come and go and evolve and I really agree with you. Those were the glory days where there was no ads, there was no algorithm. It was just fun. I loved all of the. You know they had such interesting ways to try and monetize it, like the MySpace CD to get more photos. Remember when you could only have a certain amount of photos that you were able to upload, and that was a couple of years. And then when you purchased the MySpace CD, which was like popular bands that blew up on MySpace, you were able to upload more photos. I think that's so brilliant. It's just so funny to look back at those days.

Speaker 1:

Totally, and I think that it so brilliant. It's just so funny to look back at those days. Myspace was really, if you think about it, was really revolutionary with how all of us were able to create community online. And you know, I worked at the college radio station and that's actually how I really started seeing the power of MySpace. It's something more than just like, oh, who's my top eight or top 10 going to be and what is my song going to be for this week? Are top 10 going to be and what is my song going to be for this week? It was really realizing the community and connections that can happen because of what I did at the college radio station.

Speaker 1:

So I had to get bands to send the college radio station their music for free, and this was in the time of Napster. You know people were super pumped on giving away free music. You know, like they kind of are today. I mean, we all have Spotify subscriptions or whatever. But I was like, how am I going to get these bands to send this music? Because writing a letter and sending it in the mail, well, that seems like a giant time suck. And so that's where I went all in on MySpace and I would listen to a couple of their tracks off of the band's MySpace page. Be like, okay, I like their sound. I'd reach out to them, start talking and I started getting all this punk music, katie. I was like, what's MySpace? And that's when I was like this is something bigger than just you know updating who your favorite friends are and you know kind of writing status updates like oh, I'm tired today. This is something more.

Speaker 2:

Yeah, I love that. It taught us to code. Yeah, Platforms have taught us to code and embrace that. I mean, it's just so revolutionary. I think it was absolutely a necessary step in fostering online community growth and what we now know as social media, so kind of moving forward a little bit. I mean, what were some of those other key moments in the social media landscape and other platforms in your opinion that continued to foster community online?

Speaker 1:

Well, I think that all of these platforms originally started as a way of connecting. You know, if you think about like, like, this is one of my favorite features of facebook still is the facebook memories feature, and every day.

Speaker 2:

It's the first thing.

Speaker 1:

I check every day yeah, and if you remember like we used to actually go to other people's pages on our own, not based on an algorithm and we would write on each other's walls you know, I mean like that sounds so silly now, but and we'd poke each other oh, my goodness, poke wars. Yes, wow. Evolution of how we could build our community outside of just our zip code, you know, and stay in touch with friends and family, and I think that that's one of my favorite things about Facebook is that memories feature to kind of remind us of this is how it used to be, and don't forget about that in the world of all of this content creation. It was still designed for connecting. And how can you connect with your community outside of your four walls?

Speaker 2:

Yeah, so good. You've moved a lot into the podcast space over the last couple of years and firstly, everybody you've got to check out Rockford Mountain Marketing Podcast. It's an incredible show. So many great guests on there, myself included. How did you first get started? It sounds like it was from the radio show that planted those seeds. But how'd you first get started into the podcast scene? What made you want to start a marketing podcast?

Speaker 1:

Yeah, like I said, I worked at the college radio station. I always thought that, being a social media, anything back then didn't exist, because Facebook was for colleges only and MySpace was just a way to, mostly for bands. And so I went to school and I actually landed my dream job of being a postgame reporter for the Denver Broncos and the Colorado Rockies and the Avalanche here in Denver at a station called 850 KOA. They're still around, they're on the FM side now, but yeah, so I'm so fortunate I landed my dream job in radio and I was super cool as a kid I'm an only child and so I would hang out in my room and record radio shows by myself and I do commercials and everything. So I've always had a really strong passion for audio and I didn't really. I probably should have stuck around a little bit longer, but I only worked at the radio station for about three and a half years because this thing called Sirius XM came out and everyone in the radio industry panicked and that's when I left, moved into marketing and sales and I was like, oh, this is the end of radio. Who's going to want to have to listen to commercials anymore? It's all going to be paid radio and well, I was wrong on that.

Speaker 1:

But so podcasting was always something that was on my mind as I started my own business. But I didn't know how to get started. I thought, okay, I'm going to need like a studio. Where do I get the mics? Like, how do I record? How do I edit it? All these questions I had and I didn't know the answer to. I just knew I always wanted to maybe have a podcast someday, and it was in March of 2020.

Speaker 1:

I went to a conference Social Media Marketing World and I met all these incredible marketers from all over the world and so many of them had a podcast and they made it sound like it was so easy, like, oh yeah, we'll just get started, and I'm like there has to be more to it than that. It was so easy Like, oh yeah, we'll just get started, and I'm like there has to be more to it than that. Well, austin, you know what happened about a month later? Covid and the world shut down and I thought, well, what better time than now? I've been given the gift of time, let's just see what happens. I mean, go ahead and try and start a podcast. And when I started it, I mean, if you want to listen to some bad podcasting, go listen to episodes one, two and three of Rocky Mountain Marketing, but I keep them up there as a reminder of we all start somewhere and the hardest part is just getting started.

Speaker 1:

And I didn't think I was going to have enough content to talk about social media for you know, longer than three months. I was like what am I going to say every week? Well, I'm about 210 episodes in now. I've produced two episodes a week now and I think it's, once you find your thing, the biggest, especially social media, goodness gracious, you know. Thanks, mark, for keeping, keep updating things and changing algorithms, because you keep me fully employed and plenty of things to talk about. I found that this was the thing I could remain consistent with, because if I had this podcast, I'd always have something else to say on social media, in my emails, on my blog. I always had content that I was creating and it was something that was unique specifically to me, with what I think, versus what you could just Google online.

Speaker 2:

Yeah, and there's so many things that I love about podcasts. I think it's one of, if not the most repurposable types of content that you can create Totally. You have the audio version, you have the video version. If you're recording video, you can turn it into a blog, you can snip it into short form content. You can be on other people's podcast to link into your podcast backlinks, collaborations. You can remix it now with AI and create newsletters and emails and LinkedIn posts and Twitter. The possibilities are endless.

Speaker 1:

Well, and this is the thing too, austin, I mean I use a lot of my quick cast episodes. So those are just like 10 to 15 minute long episodes where I talk by myself and it's either like what's trending in the world of social media or my tips or advice. But I take those quick casts and I actually use them to season my GPT so that it really understands like this is what Katie Brinkley thinks, this is what Katie Brinkley does. So that way, regardless like sometimes I am struggling with things to say for the podcast I can go and ask it questions about hey, what should I talk about this week? Or let's work on my client avatar a little bit. Has it changed? Is there anything I should talk about more based on my previous podcast episode? So I mean I use a lot of my Quick Cast to really season my GPT so that it knows me and my framework, my philosophies, inside and out.

Speaker 2:

Let's go down that rabbit hole of AI for podcast, because we're both deep in that space, the AI tool space. There's amazing tools out there. I know you're a Capsovian. Shout out to our mutual friend, Deirdre, who I got to get on this show, by the way the founder and CEO of Capshell, which is an amazing tool. What AI tools are you using right now to support your podcast and help your podcast grow?

Speaker 1:

Yeah, so I use Capshell a lot. They actually I'd probably say this they've actually reworked their Capshell and they're calling it Capshell Next Gen, where they've worked my four post strategy into the outputs that it gives people. So for their social media content. So I use cap show a lot. I probably. I do use chat gpt a lot to help rework things based on seo keywords that I've found. Honestly, I look a lot at you and your content, austin, to find different tools that can help me with podcasting.

Speaker 1:

Descript has been a game changer for my podcast. So, descript, you can edit the video and audio of your podcast like you would a Word document, which is incredible. You can add in B-roll footage very easily captions, cool transitions, intros, outros, all with like a drag and drop method. It's allowed us to bring on new done for you clients. So we've been able to increase our client load because of Descript.

Speaker 1:

And then I also really love Riverside. It's a tool kind of like Zoom, but it's specifically for podcasters and while it's not AI necessarily for the recording phase, it allows you to record in 4K and everything, but after it's been recorded, with a click of a button it optimizes your sound, so it reduces any echo With a click of a button it gives you a bunch of what they call magic clips of the podcast. So I mean it gives you social media content to create. You can edit things directly in Riverside too. You can edit things directly in Riverside too. So I mean it really is a cool AI functionality that they've layered in, since I've been using it just to kind of maximize what you've already done if you don't want to edit it. So I mean, if you're like, well, the script sounds okay, but that even sounds like too much, katie, well, you can just use Riverside and it will 100 optimize it, reduce, get rid of the ahs, the ums, and make your sound sound better this podcast is sponsored by riverside fm.

Speaker 1:

Yeah, I should get sponsored by them.

Speaker 2:

But yeah, it's really cool no, my wife, uh, has been using riverside for for her, for her podcast, and she tells me about all the great clipping features as well, and they actually perform really well on LinkedIn for her. I'm probably going to end up switching over to Riverside. I picked the podcast back up a couple of months ago and it's just been easier to keep it on Zoom, but I think it's time to level up my game as well.

Speaker 1:

So I think you've convinced me, yeah definitely still got some quirks to it that there. I mean, like I said, it records in 4K, which is cool for video, but sometimes there is lag based on your guests and yours internet, Um. So it's definitely important to just like give people a heads up, like hey, it might look like I'm frozen, but I'm still here.

Speaker 2:

So don't don't leave after, after we're done, because it's gotta, you know, finish uploading. Uh, let's go down the video rabbit hole here a little bit for for podcasts, because that's been one of the biggest innovations and pushes in the podcast space over the last couple of years. Spotify has started to roll out video. Youtube has fully embraced video podcasts. There's tabs on your YouTube channel now. You can select it as a podcast on the back end when you upload an episode. It's not just playlists anymore and they even give you analytics specifically for your videos in the podcast, which I think is fascinating. Do you think it's necessary for a podcaster to use video in their podcast now?

Speaker 1:

Well, I think that you're missing out on a huge opportunity if you don't and this is coming from somebody that, like I said, you heard me earlier saying like I loved radio Prior to last year. I would get super hot and sweaty anytime I had to go on video. As you can tell, I'm a little long-winded, so that's why syllabi is amazing for me to just get like right to the point with what my goal is for saying things in short form video. But if you're recording a podcast and you're not turning the camera on, you're missing out on a huge opportunity. I mean, youtube is owned by Google. You're missing out on search. You know the short form video that you can get from having just the camera turned on.

Speaker 1:

Ever since I started uploading my podcast to YouTube and incorporating shorts into it, I do around two shorts a day, which is probably not a ton compared to Mr Armstrong here. But you know this is where, like just doing that, I've grown my channel from. I think I had like 35 subscribers up to like 2,100. Awesome, yeah, I'm super proud of it, you know. I mean I get people that watch the podcast. You know I get found through search. I thought my podcast downloads, like for the audio version would go down. They've actually gone up a little bit, so I don't think it hurts anything to just turn the camera on. And I don't actually look at me on my computer screen the camera is separate from it because I'm like oh man, there I am, like, what's wrong with my hair? I'll start touching my face and stuff. So you need to do little things like that so that you aren't, as you know, self-conscious. Then you know, put the camera in a different spot so you can't see yourself, but just just turn it on.

Speaker 2:

Yeah, I completely agree. That just sparked a uh, an interesting, uh question. You an interesting question. Going back to AI a little bit, there's all the eye corrections tools. I think does Descript have that. There's a couple of tools that are coming out with that and NVIDIA has that technology as well. Well, and if anyone's not familiar with that, basically on your Zoom recordings it uses AI to fix your eyes so that it looks at the actual camera, whether you're looking at the camera or not, and it looks pretty good. I mean, what are your thoughts on that technology overall?

Speaker 1:

I love it no-transcript, and it's kind of like man 1999, maybe earlier, when all of the websites started coming out and people were like I don't know if I need a website. Look how silly some people are that they didn't just create something. Learn AI. Start using these tools. I've been using for my short form videos that I do on Instagram stories and stuff. I use the Captions app and I mean it's, it's really good for for me, just for like reading on the fly. I just run it through the captions app and my eye contact is right there. Uh, for for everything on on my short form video.

Speaker 2:

Yeah, I love it. So yeah, I mean to your point, though a little bit more like I, I would rather be wrong and have tried than have not tried at all yeah, you know, like I love the podcast space.

Speaker 2:

Uh, I obviously love the ai space and you know, I don't think podcasting's ever going anywhere and I don't think ai is going anywhere. But, um, you know people really, when new technology comes out, there are early supporters, early adopters, and then people that fear change. And those people that fear change often have to play catch up with the rest of society. I mean, ai is the cat's out of the bag here, even if they regulate no-transcript technology, because it's not going anywhere.

Speaker 1:

I was going to say really fast on that too, austin, before we shift gears. You don't know, unless you don't try Exactly like what you were saying, and a lot of people were saying the same thing, like a couple years ago, with the whole Bitcoin, having a decentralized internet. All that is stuff that the really smart people like the Austin Armstrongs of the world are thinking about and working on, and it's going to be impacting our lives sooner than later. And if you're not just trying to learn about these tools and just reading the headlines on it, at least you're going to get left behind and it's really hard to play catch up.

Speaker 2:

Yeah, I wanted to dive a little deeper into that because you know it only gets lumped into tech trends like NFTs and Web3. But, yeah, and I think there's fun like, while that stuff is is still around, yes, it had a high hype cycle and a steep cliff and now it's coming back up right. I think there's a key, fundamental difference here. You know I was, yes, I, I ride the hype, I, I am interested, I test in, yes, I ride the hype, I am interested, I test in NFTs and Web3 and crypto stuff. But I was a little cautious to dive deep into that space because I didn't think that there was immediate, tangible, actionable takeaways. It was too much of a learning curve, too much of a learning curve and there wasn't practical ROI for a lot of business's immediate, practical takeaways.

Speaker 2:

Anybody can go in to chat, gpt for free, craft content. It's easy to learn, it's easy to understand and you can see growth from it. You can get tangible takeaways and that's why I think it's fundamentally different and it's not going anywhere. It's growing more and more because any business or anybody who's just willing to learn how to use some of these tools to be more productive, create more content, save time, save money, make money. You can do it right now. That's why this is not a trend or a fad. I think it's only, you know, there might be. It might become our new norm and it might not be the crazy hype cycle. It might, you know, reach a new plateau and sort of level off as new, um, uh, new advancements come into that space. But, uh, it's something that's really really fundamentally different about this than than the previous tech trends.

Speaker 1:

Yeah, I 100% agree. And, like I said, the barrier to entry for a lot of the crypto and NFT cycle that we saw a couple years ago, I think that's where a lot of people are like oh, it's just funny money, it's too hard for me to even get started. You had to have separate wallets and change it. It was a really hard barrier to entry. I do still think that we're going to see NFTs. They're just maybe not going to be called NFTs, but it's some way of having ownership of your work or your product.

Speaker 1:

So I'm a season ticket holder for the colorado avalanche, go avs. But let's say you know the, the avalanche are in the playoffs right now, at the time of this recording, and so, let's say, I don't want to go to the, the next game that they have, um, and I decided to sell. I paid 350 for my two ticket and I want to sell them for $1,000 each. Well, that's all money that I get to keep in my pocket. However, if they move to this you know NFT style of holding your own property they could get the Colorado Avalanche, could get 10%, 5%, whatever of that sale. For, let's say, I sell it for a thousand, then somebody else sells it for 10,000. They're still getting a cut of that, and so I I think that people are in businesses are going to want to have some sort of ownership of their, their work and their product. So I definitely think that's going to still take place, but I don't know when.

Speaker 2:

Yeah.

Speaker 1:

AI. I mean, like my daughter's first grade teacher uses it. It's everyone. I mean not to teach the kids, but I mean she does. She's like, oh yeah, I was messing around with chat GPT to see how I could rework this lesson plan and I'm like that is so cool. Everyone is using it. It's not just marketers, and the barrier to entry for AI is none. You just got to type it in and be like all right, what kind of magic can we create together?

Speaker 2:

I mean, I've been using the ChatGPT app on my phone quite a lot. I even have the little widget on my phone right now that you just press the audio button and talk to it. The barrier to entry, literally like you said, is nothing. You can talk to it. Did you see Nikki Saunders' speech at Social Media Marketing last year? I did. What she did on stage was brilliant. Shout out to Nikki Love Nikki, she. She opened up her phone, uh, and talked to chat gpt as a normal human being, held the microphone up and just had it create content in real time as a demo for us. So brilliant, so brilliant what she did, um, and I mean you just talk to it just like a normal person. It's like an assistant in your pocket that has the world's information at your disposal even more so than Google at this point.

Speaker 1:

But we could definitely go down an AI rabbit hole, but the AI is getting smarter every day. I mean, austin, every time I see a lot of posts from you, but every time I see another post about syllabi in your feed, I'm like man, now it's doing this. Now it's doing, I mean, like holy cow and it's moving fast. So find your tools. Find the people in the AI space that you trust. Like I told you already, like every time that Austin posts something about AI tools or anything like that, find those people to help guide you so that you can learn these AI tools, so that you can be ahead of the curve such good, unique information.

Speaker 2:

That is your craft that you have mastered here, or it's not really an acronym. I was like, is it? No, it's not an acronym, that's not right.

Speaker 1:

I wish I was smart enough to make an acronym for it, but it all kind of honestly happened so fast that I was like this is something that works and I yeah, didn't make a cool acronym for it, but yeah, I thought about what I I'm it's like the a cut yeah, I, I had this, this joke that I was.

Speaker 2:

I was laughing at um, because everybody has a as an acronym and I was. I was gonna go on stage and be like this is the dope acronym. D o, p e stands for nothing. I just wanted my own acronym and then go into my own process.

Speaker 1:

Will you please do that at your next talk. I would love that, and then make sure you send me a video of it. I would love that. That'd be a good thing.

Speaker 2:

All right, you convinced me, but yeah, let's go into the four post content strategy. So what is that?

Speaker 1:

How can business owners, content creators, leverage it? It is very different than yours and that's why, when I signed up to build out the form to be on this show, I was like I don't know if I should be on, because it's kind of the complete opposite of what you do, austin. But everyone has their own thing and you create a ton of content and knock it out of the park. You've grown millions of followers and I have a very different approach and it's you know. They both work. I think that there is space, like based on your capacity for how often you want to post and what your end goal is from. I mean, well, obviously we all want more business, but I mean what your end goal is around what your business has to offer. So, yeah, so the four post strategy is designed to post less on social media, only posting three to four times a week using this strategy, and it's built so that you're using the algorithms on these platforms to work in your favor and not everyone consumes content the same way.

Speaker 1:

So I told Austin again before I came on the show I'm like you know I'm not on TikTok, right, and it's because you know I'm not a short form video kind of gal. I'm pretty long winded. I have a hard time getting a point across quickly. I have two little girls they're six and nine and anytime they hear any sort of sound coming from my phone, they're immediately looking over my shoulder wondering what I'm watching. So I don't watch short form video, I scroll right on past it. But give me a good old-fashioned LinkedIn article or Instagram carousel post and I'm in there like fully absorbed. So it's. It's designed to touch people the way that they best consume content, the way that the algorithms and these platforms want you to create content, so that you have people raising their hand and ready to buy from you each and every week.

Speaker 2:

So what is the actual?

Speaker 1:

four-part.

Speaker 1:

Yeah, so it's AICA. It is awareness, elaboration, community and action. So the first post is making people problem aware. So telling people you know, like, okay, well, uh, you know these are my three favorite tools for creating short form content from my podcast. It's syllabi, cap, show and descript and that's really all it is is. I've just made people aware that there's tools out there that can help you make short form content. I've given them no other insights into what it is about, like what they do.

Speaker 1:

And then I can take this next post, the elaboration, and go one step further. Maybe I give a full, you know 600 word LinkedIn article to how amazing syllabi is and it's transformed. You know the way that I show up in short form video and da-da-da-da-da, and this is different ways it works. So I've elaborated on the problem I made people aware of from the previous post. The next post is community. So how have I overcome this problem? How have I helped a client or customer overcome this problem that I've made you aware of? This is a great spot for client testimonials or UGC content, sharing a little bit of the you of your business. So how integrating syllabi allowed me to become my daughter's softball coach because I wasn't sitting in my office at 4 pm doing a whole bunch of talking and dancing videos for short form video. I just had this great tool, you know. So I can now be my daughter's softball coach. I've allowed people to connect with me.

Speaker 1:

And then the last post is action. So asking people to leave social media to go one step further with you, whether it's listen to your podcast, watch your YouTube channel, sign up for your email list, try syllabi under Katie's affiliate link, whatever You're asking people who had no idea that they even really had this problem to begin with, that, hey, here's your problem, here's why I trust this and why I'm a thought leader, here's how I've used this. You can trust me. And then, hey, don't you want to solve this problem too? So you have the right people raising their hands, ready to do business with you.

Speaker 2:

It's a brilliant strategy that works over and over again. It's a repeatable strategy. You actually dive really deep into it, into your book here, the Social Shift, which I bought on A1.

Speaker 1:

Yes, I think you were my second buyer, so thank you Austin Waze Wild, who's been on your show. She was the first buyer and you were number two, so thank you so much for your support.

Speaker 2:

Absolutely had to get the hardcover too. It's a solid book. Love it, it actually has. You know, I love the push in community as well, and it's one of the reasons why I started my school community actually.

Speaker 1:

Which I'm a part of that too. Say again I'm a part of your school community too.

Speaker 2:

Thank you for joining. Yeah, I mean your book is a reason why I started that community, so thank you for that. I mean I've seen all of these signs and your book is about the road back to community and I'm like I see a noticeable shift here. With all of the AI content going out, mass content at scale going out, People are going to crave community. Let me do this thing to build community and see where this goes. Can you talk a little bit more about the book, Because it's awesome.

Speaker 1:

Awesome, You're the best. And well, it is true. In this world of AI, I mean, like man, I feel like I've said syllabi a thousand times in this episode, but you know, yeah, it was sponsored by.

Speaker 1:

But even with like tools like syllabi, which is amazing, but even with like tools like CelebEye, which is amazing, we're still going to miss that human element of what social media I mean. Let's go back to MySpace. That's what it was created for was getting to know people you know, connecting with them, building your community. I mean, it's such a. Social media is an incredible tool and I feel like we're getting to a spot where we have our own media channels. Now, like I don't feel connected to the news anchor on the TV at all, and that's what we kind of started seeing with social media. How can you remain connected and build your community online? And it's by showing up and being uniquely you.

Speaker 1:

Ai is here to help you. It's here to you know, help you make more content. And if you're afraid of being on the camera, you can have these digital clones, but nothing is ever going to replace you and the more that you share your voice and what it is that makes you different, it's going to move the needle for your business. People are going to want to be in your circle. They're going to be your biggest supporters.

Speaker 1:

You talk about you in a room and you're not there, and that's what it all really comes down to. Is that's what social media is going to have to be kind of in the next wave of the internet, when we're not relying on algorithms, you know, when things are decentralized, who knows if that's going to be in five years, or maybe it'll be in five days, I don't know. Technology moves so fast, you don't know. But the sooner that you start thinking outside of relying your entire ecosystem just on social media how can you build that community through email, through school, through all the different ways of where you own that audience you're going to have a room full of supporters that again say your name IRL when you're not even there.

Speaker 2:

Couldn't agree more. You have shared so much wisdom on this podcast. The book is going to be in the show notes, by the way. Oh, you got to check this book out, katie. How can people get a hold of you if they want to work with you, learn more? Get a podcast audit. How can they? What's the best way to get a hold of you?

Speaker 1:

Yeah.

Speaker 2:

So if you want to connect with me, you know, just go to katiebrinkleycom and that has you know whatever social away from this podcast episode, as I did. If you found it helpful, if you learned something new, please leave us a review on iTunes or whatever your favorite podcast platform is. It helps us reach, inspire and help more individuals. Until next time, see you, my friends. Thank you for listening to another episode of Business Talk. See you, but it really does help the podcast reach more people. Do you have any feedback about the show or a guest you'd like to recommend? Email me at podcast at socialtprocom.

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Austin Armstrong

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